Making travels easier
Since 2015, iDPASS has been the SNCF intermodal mobility app wich gathers all passengers mobility services.
SNCF wants to highlight this offer and increase the number of downloads, from 70 000 to 100 000.
Creation of the brand identity
We’ve entirely rethought the graphic sphere so it can fit the « Great Traveller » target, and assert the iDPASS brand within the SNCF ecoystem.
5Months of project
100+illustrations realized during the conception
The application must be simple and elegant, an invitation to travel.
A service-oriented path
The UX/UI teams worked jointly with the client on two main aspects:
- Optimization of the user experience to constantly guide them.
- Simplification of the key screens: easy access to services, tips and notifications allow the user to move from step to step flawlessly. The additional services also stand out to improve cross-selling.
For an immersive universe, inviting the user to travel.
For a playful experience.
For an optimal user experience.
An application recognized for its design
The app has been downloaded more than 100 000 times on the App Store and the Google Play Store. It was also presented at the Viva Technology exhibition in June 2017, presentation for which we've conceived the promotional video.