Rethink how employees communicate with their organization
As a large international retail chain with 700 stores across Europe, HEMA wanted to rethink internal communications for all employees.
HEMA wanted to improve internal communication and HR self-service. Their goal: to strengthen relations with employees and reshape the company’s information sharing culture by bringing internal communication tools to life digitally.
We conceived and built a digital platform to house internal HEMA information, accessible on any device by both current and former employees.
Give internal communication a digital facelift
While the employee magazine has long been the way for HEMA to stay connected with employees, they wanted to find a faster way to allow employees to access HR and internal communications. We realized that providing a self-servicing, user-friendly portal would not only improve communication and productivity, but also save on printing, distribution and administration costs.
Boostin platform usage and global deployment
Savingson printing, distribution & administrative costs
We always invest in our employees, with ‘HEMA for me’, they are up-to-date with the latest news about the company and stay connected with the organization.
It makes their job easier and nicer.
Beneath the users: employees
and HEMA administrators
We began by getting to know the user: the employees. To best identify, understand and define their needs, we organized a number of workshops with various stakeholders. Our team collaborated with the Corporate Communications Department, HR and employees to give us a complete perspective on various users’ needs.
This user research guided us in creating the concept for the product. Once we had a vision, we chose an iterative approach to build it quickly and efficiently. This approach consisted of continuous and fast development, visualization and feedback from the end users during the conception phase.
Provide relevant information, in a simple manner, to a broad range of employees
A three level layering system guarantees that sensitive information stays safe, while providing quick access to general information
Make it scale
To fit HEMA's international scale, we designed it to expand easily internationally and also to cater to communication departments' local needs
The right information.
A portal enabling employees to access HEMA anywhere, at anytime and on any device. Employee perks, promotional information and also important HR documents and messages, make the portal a go-to hub for employees.
The combination of user-friendliness, the unique HEMA look and feel, and the three-layer structure makes this a robust and unique portal for any HEMA employee.