HEMA for me

How to use digital to transform internal communication

Rethink how employees communicate with their organization

As a large international retail chain with 700 stores across Europe, HEMA wanted to rethink internal communications for all employees.
HEMA wanted to improve internal communication and HR self-service. Their goal: to strengthen relations with employees and reshape the company’s information sharing culture by bringing internal communication tools to life digitally.
We conceived and built a digital platform to house internal HEMA information, accessible on any device by both current and former employees.

Give internal communication a digital facelift

While the employee magazine has long been the way for HEMA to stay connected with employees, they wanted to find a faster way to allow employees to access HR and internal communications. We realized that providing a self-servicing, user-friendly portal would not only improve communication and productivity, but also save on printing, distribution and administration costs.

  • Boost
    in platform usage and global deployment
  • Savings
    on printing, distribution & administrative costs

We always invest in our employees, with ‘HEMA for me’, they are up-to-date with the latest news about the company and stay connected with the organization.
It makes their job easier and nicer.

Ronald Van Zetten

Beneath the users: employees
and HEMA administrators

We began by getting to know the user: the employees. To best identify, understand and define their needs, we organized a number of workshops with various stakeholders. Our team collaborated with the Corporate Communications Department, HR and employees to give us a complete perspective on various users’ needs.

This user research guided us in creating the concept for the product. Once we had a vision, we chose an iterative approach to build it quickly and efficiently. This approach consisted of continuous and fast development, visualization and feedback from the end users during the conception phase.

  • 1
    User friendly

    Provide relevant information, in a simple manner, to a broad range of employees

  • 2

    A three level layering system guarantees that sensitive information stays safe, while providing quick access to general information

  • 3
    Make it scale

    To fit HEMA's international scale, we designed it to expand easily internationally and also to cater to communication departments' local needs

The result:
The right information.
Anytime, anywhere

A portal enabling employees to access HEMA anywhere, at anytime and on any device. Employee perks, promotional information and also important HR documents and messages, make the portal a go-to hub for employees.

The combination of user-friendliness, the unique HEMA look and feel, and the three-layer structure makes this a robust and unique portal for any HEMA employee.