The need for an e-commerce platform
Founded in 1808, the Maison Henriot is an independent and family-like Champagne producer which has always sought excellence.
Initially, the brand did not have an e-commerce platform but only a mail order selling channel. The objective was to conceive a website allowing the brand to develop its image and increase its sales.
A project thoroughly prepared in advance
During several months, our teams led different actions:
- a series of workshops allowing to determine a precise strategic direction
- analysis of the existing platform
- interviews of key characters of the project
- a benchmark of the competition.
A multidisciplinary team
We have built a lean start-up multidisciplinary team which has allowed to establish a UX methodology as well as simple customers’ paths.
The creation of a prototype has permitted to validate the concept of the Henriot e-shopping website.
The technical team has managed the entire development of the platform and its functionalities along with 23Prod.
Access through a form
A semi-private access through a form
Creation of an account
The creation of a client personal account
A website that allows a fluid path, whatever the device
The result: an e-commerce platform, symbol of digitalization
This digital platform answers both Henriot’s strategic stakes and customers’ needs, allowing the development of the brand activity thanks to a digitalization of its shopping channels.