iOS, Tech

Highlights from Apple’s September 2017 Event


Apple’s latest Keynote was held on Tuesday, September 12, 2017. Like all September keynotes, there was no let-down: they announced the release of all new iPhone models and associated new technologies.

This keynote was also anticipated due to the official launch of the latest version of your mobile operating system: iOS 11.
It is thus an opportunity for us to sum up its new features.

Here are the highlights:

Apple launches its Watch Series 3. With an embedded SIM card (eSIM), it now frees itself from the iPhone on a daily basis. No more connectivity concerns when the iPhone is out of reach. With the Apple Watch becoming even more autonomous, users will naturally expect their favorite apps to be as well.

Face ID. Only available on the iPhone X (pronounced “ten”), it is one of the technologies that actually differentiates this new iPhone from the others. With this new device, it replaces the Touch ID. The biometric sensor, previously available on the Home button of the iPhone, leaves room for facial recognition technology. Whether it is to make a payment using Apple Pay or to unlock the phone, the user experience evolves and as such the user will take on new habits. It is up to us to adapt our applications to this new technology and new habits.

With ARKit (introduced last June at the WWDC 2017), Apple is beginning to position itself in the field of augmented reality. This was confirmed last week with the technology being at the center of the demos. With ARCore also unveiled by Google this summer, this technology is now growing in the field of mobile applications. This may be a turning point that shouldn’t be missed if we wish to offer an ever richer user experience.

Amongst recent Apple innovations (Vision Framework, ARKit, Siri …), CoreML was introduced to developers at the WWDC 2017. It is a framework which allows us to easily integrate pre-existing machine-learning models in our applications from tools such as Keras, Caffe, scikit-learn, libsvm and XGBoost.
With CoreML, Apple is also taking a step further in the open-source world by offering Python tools which can generate models compatible with their development tools.
Demonstration models allow, for example, to classify objects or plants in real time thanks to the iPhone’s camera.

The App Store gets a brand new look. The entire user experience has been redefined by Apple.
This new version allows publishers to better promote their applications: a new description field, promotional text boxes with limited time and configurable display, up to 3 preview videos of your app with autoplay along with the possibility to localize them according to the user’s country.
It should also be noted that since iOS 10.3, the editor can also interact directly with users by responding to comments left on the App Store.

iOS 11 also introduces a new display mode of the navigation bars, with a default behavior similar to that of the Music application already introduced on iOS 10 or in the new App Store. This component allows publishers to easily adopt (or not) Apple’s new graphics standard.


With its borderless display, the absence of a Home button, and the new layout of the native status bar elements, the arrival of the iPhone X will also require a review of the screens from our favorite applications if we wish to continue offering an optimal user experience.

Already introduced at WWDC 2017 a few months ago, the new version of the operating system introduces a drag-and-drop functionality between different applications. At the cost of a certain dexterity, it is now easy for users to share documents and other data between multiple applications.

Siri has been improved with this new version: an even more natural language, contextual On-Device Learning], and handwriting recognition. iOS 11 also introduces a new domain for developers: payment is added to the domains already introduced on previous versions (message, notes, call, photos, exercises, transport reservations and restoration).
This is an additional opportunity from the manufacturer which allows us, for example, to make voice-controlled bank transfers without having to open our banking application.


Business Chat is introduced on iOS 11 and will provide companies  a simple and effective way to communicate with their customers. Unveiled at WWDC 2017, it demonstrated full integration between Messages, Safari, Maps, Spotlight and Siri applications. For example, it’s  easy for a customer to directly contact an appropriate department by chatting with the Message app, whether it be for a reservation, a product order or a delivery tracking request.
Business Chat is not yet available to the public and is only available in a sandbox environment for developers. It is expected to be launched in 2018.

We are here to accompany you.

iOS 11 will be officially available on September 19, 2017: We’re here to work with you to make the most of the new possibilities this latest version offers, and to help you adapt your products to these new Apple devices.

Don’ hesitate to contact the Backelite teams at or by


David Yang

iOS Lead Tech