Services
- Consulting
“Backelite’s team for this mission brings us a regular expert and up-to-date lighting on the mobile market and its trends.”
Delivery date
March 2011
Aéroports de Paris
Backelite goes with Aéroport de Paris in defining its mobile strategy
Objectives
Aéroport de Paris wants a specific assessment on mobile services strategy, in order to define its mobile strategy for 2011.
Our response
Backelite’s mission included the following steps:
- Detailed benchmark on more or less direct concurrent offers (airports, airlines, travel companies, touristic guides)
- Monthly market watch (mobile and new screens overview document)
- Discussion on mobile’s contribution to global brand strategy, focusing on customer relationship
- Identification of projects and evolutions in line with Aéroport de Paris’ objectives on mobile usage.
- One-year projects planning
Aéroport de Paris received a detailed roadmap to be implemented in 2011 as well as medium-term functional and technological decision-making tools.
